/* ===================================================================
   PEDMUN Carnicería — Demo Dark Luxury · Querétaro 2026
   Paleta y tipografía según RESEARCH-PEDMUN.md
=================================================================== */
:root{
  --bg:#0f0f0d;
  --bg-elev:#1a1917;
  --bg-elev-2:#232120;
  --text:#f5f0e8;
  --text-dim:#a09890;
  --red:#9b1c1c;
  --red-hi:#c0392b;
  --gold:#c9843a;
  --gold-hi:#e8a84e;
  --line:rgba(245,240,232,.10);
  --maxw:1200px;
  --serif:'Cormorant Garamond',Georgia,serif;
  --sans:'DM Sans',system-ui,sans-serif;
  --ease:cubic-bezier(.16,1,.3,1);
  --r:14px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
  background:var(--bg);
  color:var(--text);
  font-family:var(--sans);
  font-size:clamp(15px,1.1vw,17px);
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
/* grain global */
body::before{
  content:"";position:fixed;inset:0;z-index:1;pointer-events:none;opacity:.05;mix-blend-mode:overlay;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.8' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}

/* ---------- Tipografía ---------- */
.h2{font-family:var(--serif);font-weight:600;font-size:clamp(2.1rem,5vw,3.6rem);line-height:1.05;letter-spacing:-.01em}
.kicker{font-size:.78rem;letter-spacing:.22em;text-transform:uppercase;color:var(--gold);font-weight:600;margin-bottom:.9rem}
.lead{color:var(--text-dim);max-width:56ch;font-size:1.08rem;margin-top:1rem}
.shimmer{
  background:linear-gradient(90deg,var(--gold) 0%,var(--gold-hi) 40%,#f0c060 55%,var(--gold) 100%);
  background-size:200% auto;-webkit-background-clip:text;background-clip:text;color:transparent;
  animation:shimmer 4s linear infinite;font-style:italic;
}
@keyframes shimmer{to{background-position:200% center}}

/* ---------- Botones ---------- */
.btn{
  display:inline-flex;align-items:center;gap:.55rem;font-family:var(--sans);font-weight:600;font-size:.95rem;
  padding:.85rem 1.5rem;border-radius:999px;border:1px solid transparent;cursor:pointer;
  transition:transform .3s var(--ease),box-shadow .3s var(--ease),background .3s,color .3s;white-space:nowrap;
}
.btn:hover{transform:translateY(-2px)}
.btn--red{background:var(--red);color:#fff;box-shadow:0 8px 26px rgba(155,28,28,.35)}
.btn--red:hover{background:var(--red-hi);box-shadow:0 12px 34px rgba(192,57,43,.45)}
.btn--gold{background:transparent;color:var(--gold-hi);border-color:var(--gold)}
.btn--gold:hover{background:var(--gold);color:#1a1208}
.btn--ghost{background:transparent;color:var(--text);border-color:var(--line)}
.btn--ghost:hover{border-color:var(--text);background:rgba(245,240,232,.06)}

/* WhatsApp icon (SVG mask) */
.ico-wa{width:18px;height:18px;display:inline-block;background:currentColor;
  -webkit-mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M.057 24l1.687-6.163a11.867 11.867 0 01-1.587-5.946C.16 5.335 5.495 0 12.05 0a11.82 11.82 0 018.413 3.488 11.82 11.82 0 013.48 8.414c-.003 6.557-5.338 11.892-11.893 11.892a11.9 11.9 0 01-5.688-1.448L.057 24zM6.597 20.13c1.676.995 3.276 1.591 5.392 1.592 5.448 0 9.886-4.434 9.889-9.885.002-5.462-4.415-9.89-9.881-9.892-5.452 0-9.887 4.434-9.889 9.884a9.82 9.82 0 001.51 5.26l-.999 3.648 3.978-1.715zm11.387-5.464c-.074-.124-.272-.198-.57-.347-.297-.149-1.758-.868-2.031-.967-.272-.099-.47-.149-.669.149-.198.297-.768.967-.941 1.165-.173.198-.347.223-.644.074-.297-.149-1.255-.462-2.39-1.475-.883-.788-1.48-1.761-1.653-2.059-.173-.297-.018-.458.13-.606.134-.133.297-.347.446-.521.151-.172.2-.296.3-.495.099-.198.05-.372-.025-.521-.075-.148-.669-1.611-.916-2.206-.242-.579-.487-.501-.669-.51l-.57-.01c-.198 0-.52.074-.792.372-.272.297-1.04 1.016-1.04 2.479 0 1.462 1.065 2.875 1.213 3.074.149.198 2.095 3.2 5.076 4.487.709.306 1.263.489 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.758-.719 2.006-1.413.248-.695.248-1.29.173-1.414z'/%3E%3C/svg%3E") center/contain no-repeat;
  mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M.057 24l1.687-6.163a11.867 11.867 0 01-1.587-5.946C.16 5.335 5.495 0 12.05 0a11.82 11.82 0 018.413 3.488 11.82 11.82 0 013.48 8.414c-.003 6.557-5.338 11.892-11.893 11.892a11.9 11.9 0 01-5.688-1.448L.057 24z'/%3E%3C/svg%3E") center/contain no-repeat;}

/* ---------- Nav ---------- */
.nav{position:fixed;top:0;left:0;right:0;z-index:50;transition:background .4s,backdrop-filter .4s,border-color .4s;border-bottom:1px solid transparent}
.nav.is-scrolled{background:rgba(15,15,13,.85);backdrop-filter:blur(12px);border-color:var(--line)}
.nav__inner{max-width:var(--maxw);margin:0 auto;display:flex;align-items:center;gap:1.5rem;padding:.7rem 1.4rem}
.nav__logo{height:46px;width:auto;border-radius:8px}
.nav__links{display:flex;gap:1.6rem;margin-left:auto;font-size:.92rem;font-weight:500}
.nav__links a{color:var(--text-dim);transition:color .25s}
.nav__links a:hover{color:var(--text)}
.nav__cta{padding:.6rem 1.1rem;font-size:.85rem}
.nav__burger{display:none;background:none;border:0;flex-direction:column;gap:5px;cursor:pointer;padding:6px}
.nav__burger span{width:24px;height:2px;background:var(--text);display:block;transition:.3s}

/* ---------- Hero ---------- */
.hero{position:relative;min-height:100svh;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;padding:7rem 1.4rem 4rem;overflow:hidden}
.hero__glow{position:absolute;inset:0;z-index:0;
  background:radial-gradient(60% 50% at 50% 38%,rgba(155,28,28,.28),transparent 70%),radial-gradient(40% 40% at 50% 100%,rgba(201,132,58,.12),transparent 70%);}
.hero__content{position:relative;z-index:2;max-width:820px}
.hero__logo{width:min(340px,68vw);margin:0 auto 1.6rem;filter:drop-shadow(0 18px 50px rgba(0,0,0,.6))}
.hero__eyebrow{color:var(--text-dim);font-size:.82rem;letter-spacing:.16em;text-transform:uppercase;margin-bottom:1rem}
.hero__title{font-family:var(--serif);font-weight:700;font-size:clamp(3rem,9vw,6.5rem);line-height:.98;letter-spacing:-.02em}
.hero__sub{color:var(--text-dim);font-size:1.15rem;max-width:60ch;margin:1.4rem auto 2.2rem}
.hero__cta{display:flex;gap:1rem;justify-content:center;flex-wrap:wrap}
.hero__scroll{position:absolute;bottom:1.5rem;left:50%;transform:translateX(-50%);z-index:2;color:var(--gold);font-size:1.6rem;animation:bob 2s infinite}
@keyframes bob{0%,100%{transform:translate(-50%,0)}50%{transform:translate(-50%,8px)}}

/* ---------- Layout helpers ---------- */
.section{max-width:var(--maxw);margin:0 auto;padding:clamp(4rem,9vw,7.5rem) 1.4rem;position:relative;z-index:2}
.section__head{margin-bottom:3rem;max-width:60ch}

/* ---------- Trust bar ---------- */
.trust{position:relative;z-index:2;background:var(--bg-elev);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.trust__list{max-width:var(--maxw);margin:0 auto;display:grid;grid-template-columns:repeat(4,1fr);gap:1rem;padding:2.2rem 1.4rem;list-style:none}
.trust__list li{display:flex;flex-direction:column;align-items:center;text-align:center;gap:.25rem}
.trust__ico{font-size:1.7rem;margin-bottom:.3rem}
.trust__list strong{font-size:1rem}
.trust__list em{color:var(--text-dim);font-style:normal;font-size:.85rem}

/* ---------- Cortes ---------- */
.cortes__grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(190px,1fr));gap:1rem}
.cut{background:var(--bg-elev);border:1px solid var(--line);border-radius:var(--r);overflow:hidden;display:flex;flex-direction:column;transition:transform .4s var(--ease),border-color .4s}
.cut:hover{transform:translateY(-6px);border-color:rgba(201,132,58,.4)}
.cut--feature{grid-row:span 2;grid-column:span 1}
.cut__media{aspect-ratio:4/3;background-size:cover;background-position:center;position:relative}
.cut--feature .cut__media{aspect-ratio:auto;flex:1;min-height:240px}
.cut__media--ph{display:flex;align-items:center;justify-content:center;
  background:linear-gradient(135deg,#211d1b,#161413);}
.cut__media--ph span{color:var(--text-dim);font-size:.72rem;letter-spacing:.2em;border:1px dashed rgba(160,152,144,.35);padding:.5rem .8rem;border-radius:6px}
.cut__body{padding:1.2rem 1.3rem 1.4rem}
.cut__name{font-family:var(--serif);font-size:1.7rem;font-weight:600;line-height:1}
.cut__use{color:var(--text-dim);font-size:.9rem;margin:.3rem 0 .9rem}
.link-wa{color:var(--gold-hi);font-weight:600;font-size:.9rem;transition:gap .25s,color .25s;display:inline-block}
.link-wa:hover{color:#fff}
.cortes__note{color:var(--text-dim);font-size:.85rem;margin-top:1.6rem;text-align:center}
/* Categorías de producto */
.cat{margin-bottom:2.8rem}
.cat__title{font-family:var(--serif);font-size:clamp(1.5rem,3vw,2.1rem);font-weight:600;margin-bottom:1.2rem;display:flex;align-items:center;gap:.7rem;padding-bottom:.6rem;border-bottom:1px solid var(--line)}
.cat__tag{font-family:var(--sans);font-size:.62rem;letter-spacing:.18em;text-transform:uppercase;color:#1a1208;background:var(--gold);padding:.25rem .6rem;border-radius:999px;font-weight:700}
.cat--fino .cat__title{color:var(--gold-hi)}
.cut__media--sm{aspect-ratio:16/10;min-height:0}
.cut__media--photo{background:radial-gradient(circle at 50% 38%,#241f1c,#131110);display:block;overflow:hidden}
.cut__media--photo img{width:100%;height:100%;object-fit:contain;padding:10px;filter:drop-shadow(0 12px 20px rgba(0,0,0,.55));transition:transform .5s var(--ease)}
.cut:hover .cut__media--photo img{transform:scale(1.06)}
.cut__media--cover{background:#0d0b0a;display:block;overflow:hidden}
.cut__media--cover img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .5s var(--ease)}
.cut:hover .cut__media--cover img{transform:scale(1.06)}
.cut__name--sm{font-size:1.25rem;margin-bottom:.2rem}
.cut__price{font-family:var(--sans);font-weight:700;color:var(--gold-hi);font-size:1.15rem;margin-bottom:.7rem}
.cut__price span{color:var(--text-dim);font-weight:400;font-size:.78rem}
.cut--gold{border-color:rgba(201,132,58,.35)}
.cut--gold:hover{border-color:var(--gold)}
/* Redes sociales */
.socials{display:flex;gap:.8rem;justify-content:center;margin-top:1.6rem}
.socials a{width:44px;height:44px;border-radius:50%;border:1px solid var(--line);display:flex;align-items:center;justify-content:center;color:var(--text-dim);transition:transform .3s var(--ease),color .3s,border-color .3s}
.socials a:hover{color:var(--gold-hi);border-color:var(--gold);transform:translateY(-3px)}
.socials svg{width:20px;height:20px;fill:currentColor}
.socials--sm{justify-content:flex-start;margin-top:1rem}
.socials--sm a{width:38px;height:38px}
/* Mapa */
.ubicacion__map iframe{width:100%;aspect-ratio:4/3;border:0;border-radius:var(--r);filter:grayscale(.25) contrast(1.05);box-shadow:0 20px 50px rgba(0,0,0,.4)}

/* ---------- Origen ---------- */
.origen{background:var(--bg-elev);border-radius:0}
.origen__grid{display:grid;grid-template-columns:1fr 1fr;gap:3rem;align-items:center}
.origen__steps{list-style:none;margin-top:1.8rem;display:flex;flex-direction:column;gap:1rem}
.origen__steps li{padding-left:1rem;border-left:2px solid var(--red);color:var(--text-dim)}
.origen__steps strong{display:block;color:var(--text);font-family:var(--serif);font-size:1.2rem;font-weight:600}
.origen__video{position:relative;border-radius:var(--r);overflow:hidden;border:1px solid var(--line);box-shadow:0 30px 70px rgba(0,0,0,.5)}
.origen__video video{width:100%;display:block;background:#000;aspect-ratio:16/10;object-fit:cover}
.origen__cap{position:absolute;bottom:.6rem;left:.8rem;font-size:.7rem;letter-spacing:.14em;text-transform:uppercase;color:var(--text-dim);background:rgba(0,0,0,.5);padding:.25rem .6rem;border-radius:6px}

/* ---------- Mercados ---------- */
.mercados__grid{display:grid;grid-template-columns:1fr 1fr;gap:1.5rem}
.market{padding:2.4rem 2rem;border-radius:var(--r);border:1px solid var(--line);background:var(--bg-elev)}
.market--mayoreo{border-color:rgba(201,132,58,.4)}
.market h3{font-family:var(--serif);font-size:1.9rem;font-weight:600;margin-bottom:1.2rem}
.market ul{list-style:none;display:flex;flex-direction:column;gap:.6rem;margin-bottom:1.8rem;color:var(--text-dim)}
.market li{padding-left:1.4rem;position:relative}
.market li::before{content:"›";position:absolute;left:0;color:var(--gold);font-weight:700}
/* Caja mayoreo */
.caja{display:grid;grid-template-columns:1fr 1fr;gap:0;align-items:stretch;margin-top:1.5rem;background:var(--bg-elev);border:1px solid rgba(201,132,58,.4);border-radius:var(--r);overflow:hidden}
.caja__img img{width:100%;height:100%;object-fit:cover;display:block;min-height:260px}
.caja__text{padding:2.2rem}
.caja__text h3{font-family:var(--serif);font-size:2rem;font-weight:600;margin-bottom:.7rem}
.caja__text p{color:var(--text-dim);margin-bottom:1.5rem}
@media(max-width:760px){.caja{grid-template-columns:1fr}}

/* ---------- Reseñas ---------- */
.prueba__grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.3rem}
.review{background:var(--bg-elev);border:1px solid var(--line);border-radius:var(--r);padding:1.8rem}
.stars{color:var(--gold-hi);letter-spacing:2px;margin-bottom:.8rem}
.review p{font-family:var(--serif);font-size:1.25rem;line-height:1.4}
.review cite{display:block;margin-top:1rem;color:var(--text-dim);font-style:normal;font-size:.85rem}
.review cite span{opacity:.6}
.prueba__note{text-align:center;color:var(--text-dim);margin-top:1.8rem}
.prueba__note a{color:var(--gold-hi)}

/* ---------- Ubicación ---------- */
.ubicacion__grid{display:grid;grid-template-columns:1fr 1fr;gap:3rem;align-items:center}
.contact{display:grid;grid-template-columns:1fr 1fr;gap:1.2rem;margin:1.8rem 0}
.contact strong{color:var(--gold);font-size:.78rem;letter-spacing:.12em;text-transform:uppercase}
.contact a{color:var(--text);border-bottom:1px solid var(--line)}
.contact a:hover{color:var(--gold-hi)}
.pendiente{color:var(--red-hi);font-size:.85rem}
.ubicacion__cta{display:flex;gap:1rem;flex-wrap:wrap}
.map-ph{aspect-ratio:4/3;border-radius:var(--r);border:1px dashed rgba(160,152,144,.35);display:flex;flex-direction:column;align-items:center;justify-content:center;gap:.4rem;
  background:linear-gradient(135deg,#1b1917,#121110);color:var(--text-dim)}
.map-ph span{font-size:1.4rem;letter-spacing:.1em}
.map-ph small{font-size:.78rem}

/* ---------- Footer ---------- */
.footer{background:#0a0a09;border-top:1px solid var(--line);position:relative;z-index:2;padding:3.5rem 1.4rem 2rem}
.footer__inner{max-width:var(--maxw);margin:0 auto;display:grid;grid-template-columns:1.4fr 1fr 1.2fr;gap:2rem}
.footer__brand img{height:70px;border-radius:8px;margin-bottom:.8rem}
.footer__brand p{color:var(--text-dim);font-size:.9rem;max-width:34ch}
.footer__nav{display:flex;flex-direction:column;gap:.6rem;color:var(--text-dim)}
.footer__nav a:hover{color:var(--text)}
.footer__contact{color:var(--text-dim);font-size:.9rem;line-height:1.8}
.footer__contact a{color:var(--gold-hi)}
.footer__credits{text-align:center;color:#6b655f;font-size:.72rem;line-height:1.5;margin:2rem auto 0;max-width:720px}
.footer__copy{text-align:center;color:var(--text-dim);font-size:.8rem;margin-top:1rem;padding-top:1.5rem;border-top:1px solid var(--line)}

/* ---------- WhatsApp float ---------- */
.wa-float{position:fixed;bottom:22px;right:22px;z-index:60;width:58px;height:58px;border-radius:50%;
  background:#25D366;display:flex;align-items:center;justify-content:center;color:#fff;
  box-shadow:0 8px 26px rgba(0,0,0,.45);transition:transform .3s var(--ease)}
.wa-float:hover{transform:scale(1.08)}
.ico-wa--lg{width:30px;height:30px}

/* ---------- Reveal ---------- */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.reveal.in{opacity:1;transform:none}

/* ---------- Responsive ---------- */
@media(max-width:900px){
  .nav__links{display:none}
  .nav__links.open{display:flex;position:absolute;top:100%;left:0;right:0;flex-direction:column;background:var(--bg-elev);padding:1.2rem 1.4rem;border-bottom:1px solid var(--line)}
  .nav__cta{display:none}
  .nav__burger{display:flex;margin-left:auto}
  .cortes__grid,.prueba__grid{grid-template-columns:1fr 1fr}
  .cut--feature{grid-row:span 1}
  .origen__grid,.mercados__grid,.ubicacion__grid,.footer__inner{grid-template-columns:1fr}
  .origen__video{order:-1}
}
@media(max-width:560px){
  .trust__list{grid-template-columns:1fr 1fr;gap:1.5rem}
  .cortes__grid,.prueba__grid{grid-template-columns:1fr}
  .contact{grid-template-columns:1fr}
  .hero__title{font-size:clamp(2.6rem,12vw,4rem)}
}
@media(prefers-reduced-motion:reduce){
  *{animation:none!important;transition:none!important}
  .reveal{opacity:1;transform:none}
  html{scroll-behavior:auto}
}